TRAC NGHIEM MARKET LEADER 3

TRAC NGHIEM MARKET LEADER 3

1.Using an existing name on another type of product. (A, p.7)

A. Awareness

B. Image

C. Stretching

D. range

2.How familiar people are with a brand.

A. Awareness. (A, p.7) B. Image
C. loyalty

D. range

B. Product lifecycle

C. Product launch

D. Product placement

7.Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)

A. brand awareness

B. brand loyalty

C. brand stretching

D. brand name

8.The ideas and beliefs people have about a brand. (A, p.7)


3.Consumer who always buy Levi’s when they
A.
Awareness
need a new pair of Jeans are showing ……..
(B, p.7)
B.
Image.
A. brand awareness C. Stretching
B. brand loyalty D. Range


C. brand stretching

D. brand name

4.Not enough people recognize our logo; we need to spend a lot more on raising brand
……… (B, p.7)

A. brand awareness

B. brand loyalty

C. brand stretching

D. brand name

5.The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of ………. (B, p.7)

A. brand awareness

B. brand loyalty

C. brand stretching

D. brand name

6.The introduction of a product to the market. (B, p.7)

A. Product range


9.A product ……… consists of introduction,
growth, maturity and decline. (B, p. 7) A. range
B. lifecycle

C. launch

D. placement

10.When products are used in films or TV
programmes. (A, p.7) A. Product range
B. Product lifecycle

C. Product launch

D. Product placement

11.The set of products made by company. (A, p. 7)

A. Product range

B. Product lifecycle

C. Product launch

D. Product placement



12.The length of time people continue to buy a product. (A, p.7)

A. Product range

B. Product lifecycle

C. Product launch

D. Product placement

13.Coach, like many other companies, is
……… its products to reduce costs.(C, p. 8)

A. outsourcing

B. produced

C. sourced

D. producing

14The name given to a product by the company that makes it.(A, p. 87

A. Brand loyalty B. Brand name C. Brand image
D. Brand awareness

15.This year we ……….. to develop a brand with personalty.

A. try

B. tried

C. are trying

D. are tried

16.When a company has a new product, it
gives it a catchy ……….. (A, p.4)

A. brand

B. name

C. awareness

D. symbol

17.A good product is one that can ………. most, or all, of the customer’s expectation. (A, p.4)

A. help

B. meet

C. supply

D. serve

18.A market ……… is a group of customers of
a similar age, income level and social class.

A. share

B. follower

C. leader

D. segment

19.When we arrived the ………… was closed
and there were no cabs at all. (B, p.15) A. freeway
B. motorway C. elevator D. subway
20.There are some signs, at the US at least, that the airlines are at last attempting to respond to customer………..

A. dissatisfaction. B. satisfaction
C. demand

D. misbehaviour

21.Many analysts ……. alcohol for the phenomenon called “air rage” (A, p.8)

A. concern

B. blame

C. harm

D. criticise

22.At our hotel, we give our ……… more than a high –quality experience, we get them to enjoy the Korona way of life.

A. customers

B. guests

C. tourists

D. shoppers



23.Cabin and flight crews often have to deal with …… and dangerous in-flight behaviour. (A, p8)

A. concern

B. blame

C. harm

D. disruptive

24.Cases of passenger …… are unfortunately
all too common on long distance flights. (A, p9)

A. concern

B. blame

C. harm

D. misbehaviour

25.There is increasing …… that airlines are trying to save money at the expense of customer satisfaction. (A, p9)

A. concern

B. blame

C. harm

D. dissatisfaction

26.The busy executives can not afford to waste time in ….. Jams as they try to reach city center venue. (B, p.8))

A. transport

B. road C. traffic D. street
27.There are signs that airlines are trying to
respond to customer ……

A. dissatisfaction B. misbehaviour C. disruption
D. concern

28.The ……. are responsible and service- oriented, they obviously enjoy their jobs and want to help the clients.

A. crew

B. assistants C. salesmen D. staff
29.In addition, the …….. of the hotel is ideal: a three-minute drive from the international airport. (B, p.8)

A. place

B. situation

C. venue

D. location

30.Lots of companies talk about ………
responsibility and authority. (p.24)

A. decentralising

B. conservative

C. bureaucratising

D. dynamizing

31.Which of the following doesn’t go with the noun “business”? (D, p.26)

A. virus B. cards C. plan
D. method

32.Laptops and cell-phone are standard …….
for all supervisors at SOL. (R. p.24) A. machines
B. facilities

C. equipment

D. lines

33.Many organisations have adopted a less
……, more flexible business culture.(A. p.12)

A. bureaucratic

B. caring

C. decentralised

D. Market-driven



34..They use several regional production and
….. “hub” where neighbouring markets are
serviced from one single location .(A. p.12)

A. manufacturing

B. selection

C. distribution

D. advertising

35.The government should commission a special ……… to assess the risks posed by GM foods.(B. p.13)

A. research project

B. labor force

C. Information technology

D. trade fair

36.Companies today are faced with the stark
choice: ……. or go under (A, p.12)

A. adopt (kế tục) B. market
C. adapt (thích nghi)

D. research

37.A second difficult choice for a company concerns the extend to which it should go global or remain ………. ((A, p.12)

A. professional

B. static (tĩnh, không chuyển động) C. local
D. impersonal

38.The company has recently had to …….. its
workforce. Reducing the number of
employees is the best way to stay profitable in the current economic climate. (B, p.33)

A. upgrade B. downsize C. locate
D. structure

39.It is now so expensive to rent offices in the city centre that many companies are …… to the suburbs. (B, p.33)

A. relocating

B. restructuring C. redeveloping D. reorganising
40.Company choice (A, p.12)Until quite recently, companies typically tended to be
….they were built on a model which achived a
high degree of control.

A. economical B. hierachical C. welcoming D. democratic
41.The most successful change in our company was the decision to ……. the company hierarchy. Now there is more opportunity for promotion. (B, p.33)

A. relocate

B. restructure C. redevelop D. reorganise
42.The company has noticed that two many decisions are made at H/O. It is …… the decision-making process so that branch managers are more involved at an earlier stage. (B, p.33)

A. decentralizing B. deregulating C. centralizing
D. regulating
43.Our product hasn’t been selling well
recently. The marketing team has decided
…… the product with a more up-to-date image. (B, p.33)

A. re-launching

B. to launch

C. To re-launch

D. launch



44.Going to an international ……. ……. is often an excellent opportunity for networking. (B, p.13)

A. trade fair

B. Information technology

C. research project

D. TV commercials

45.Our company is about to ……… its head
office to Malta.

A. upgrade B. relocate C. downsize
D. deregulate

46.Change is a natural part of human condition. However, we often perceive it as a
……. to our stability, our self-esteem and our values.

A. signal

B. failure

C. stimulus

D. threat

47.Different between the selling price of a product and the cost of producing it.

A. gross margin

B. debt

C. turnover

D. investment

48.Equal parts into which the capital or ownership of a company is divided

A. gross margin

B. investment

C. shares

D. debt

49.A part of profits of a company paid to the owners of shares.

A. A forecast

B. A dividend

C. Earnings per share

D. Pre-tax profits

50.We plan to issue new…… in order to
finance expansion in Asia.

A. dividend

B. shares

C. gross margins

D. earnings per share

51.Money which people or organisations put into a business in order to make profit. (A, p.20)

A. investment B. revenues C. dividend
D. gross margin

52.Which of the following doesn’t go with the noun “recession” (suy thoái)? (B, p.21)

A. To come out of

B. To pull something out of

C. To plunge (nhận chìm) something into

D. To decrease

53.Which of the following doesn’t go with the noun “debt” ? (B. p21)

A. To repay B. To invoice C. To write off
D. To run up (chất đống)

54.A company’s ……. is the profit it makes
before tax is taken away. (A, p.20)

A. pre-tax profit
B. dividend
C. earning per share
D. gross margin



55.Which verb does not normally go with: a profit? ( B, p.21)

A. to generate
B. to make
C. to do
D. to earn

56.Which verb does not normally go with:
recession? ( B, p.21)

A. to come out of
B. to pull something out of
C. to decrease
D. to plunge something into ( chìm vào)

57.The ……. is the part of profits of a company that is paid to shareholders for each share that they own. ( A, p.20)

A. stock
B. dividend C. earning D. revenue

58.A …… market is a place where a company’s shares are bought and sold. ( A, p.20)

A. stock
B. share
C. investment
D. local

59.The ……. per share are a company’s profits divided by the number of its shares ( A, p.20)

A. stock
B. dividend C. earning D. Revenue

60.Money that a company, organisation or government receives from people. ( A, p.20)

A. profit
B. dividend C. earning D. revenue

61.Advertising companies spend a lot of money on creating clever ……. that are short and memorable such as the message for the credit card. Access:”Your flexible friend”. (C, p.47)

A. slogans
B. directories

C. mailshots
D. sentences

62.Viacom Outdoor is an advertising company that specialises in placing adverts on …… such as bus.

A. billboards
B. public transport
C. television
D. hoarding (pano quảng cáo)

63.Celebrity ……. is a technique that is very popular in advertising at the moment. (C, p.47)

A. exhibition
B. research
C. endorsement
D. advertisement

64.If you have something to sell, you can …..
an advert in the local newspaper. (C, p.47)

A. target B. place C. launch D. put

65.Nike has created some of the world’s most
attention-…… advertising. (B, p.48)

A. attracting B. grabbing C. seizing
D. taking

66.He has built Nike’s ……… into sport after sport from its athletics roots on the back of sporting masters . (B, p.48)

A. enlargement
B. expansion
C. development
D. extension

67.Advertising done at the place where a product is sold is called “…… advertising”. ( A, p.24)

A. public
B. point-of- sale
C. eye-catching
D. attractive



68.If a celebrity ……. a product, they say how
good it is in advertisement. ( A, p.24)

A. persuades B. launches C. endorses D. attracts

69.Billboards, those large signs used for advertising, are often called “……..” in Britain. ( A, p.24)

A. leaflets
B. slogans
C. hoardings
D. mailshots

70.Outdoor advertising is growing rapidly because the cost of TV ….. has risen dramatically . ( A, p.24)

A. commercials
B. publicity
C. research
D. advertisement

71.I’d just told my hosts I hated fish when it turned out they’d spent the whole day making fish soup, their national dish, especially for me. I had really …… my foot in it. ( A, p.28)

A. shared
B. put
C. taken
D. had

58.In many countries, people make a
comment about the weather to ….. the ice and
start conversation. ( A, p.28)

A. break B. catch C. keep D. erase

72.I didn’t know exactly how long I had for my presentation, and I knew nothing about the audience. The organisers had really ……. me in at the deep end ( A, p.28)

A. put
B. thrown
C. throw
D. sent

73.I’d just told my hosts I hated fish when it turned out they’d spent the whole day making fish soup, their national dish, especially for me. I had really ….. my food in it. ( A, p.28)

A. put
B. thrown C. throw D. sent

74.Mr Brown’s been to Nigeria many many times. He knows the culture inside ……. ( B, p.28)

A. over B. out C. up
D. with

75.We’ve told you everything about this job opportunity in Uzbekistan. Now you tell us what you think. The ball is ……. your court. ( B, p.28)

A. in B. out C. up D. with

76.I had all sorts of problems with my new colleagues, but now I’ve had it ……. with her, and we work really well together. ( B, p.28)

A. over B. out C. up
D. in

77.With this conference next month, we’re all
…… to our eyes in work at the office.( B, p.28)

A. over B. out C. up
D. in

78.In Britain, you …… pay tax on the internet
that your money earn. ( C, p.29)

A. must
B. mustn’t
C. have to
D. don’t have to

79.In some countries, staff ….. clock in and out. Apparently, this encourages puntuality. ( C, p.29)

A. must
B. mustn’t
C. have to
D. don’t have to



80.If others arrived before you, your hosts will often tell you the subject of the previous
…………. and invite you to contribution. ( D,
p.57)

A. discussion B. argument C. agreement
D. conversation

81.It is best to ……. criticising Italian culture, even if your Italian counterpart are doing so ( D, p.57)

A. give B. show C. avoid D. make

82.Locals often ……. at home but they will accept a foreigner’s invitation to a hotel or restaurant. ( D, p.57)

A. invite
B. entertain
C. eat
D. cook

83.There are local customs to be aware of, for example, it is considered bad ………to either eat or offer something with the left hand.( D, p.57)

A. attitude B. manner C. action D. gesture

84.Hospitality plays a key role in Italian
business ……..( D, p.57)

A. activity
B. target
C. process
D. culture

85.Giving gifts in the UAE is more complex than in other countries. This is partly because of …….. of nationalities. (D, p.57)

A. mixture B. mixing C. mix
D. combination

86.You ……… make a lot of small talk. Americans like to get down to business quickly. ( B, p.58)

A. must
B. mustn’t
C. have to
D. don’t have to

87.Something you surprise or did not know before. (D, p.56)

A. To see eye to eye
B. To get into hot water
C. A real eye opener
D. To like a fish out of water

88.Given a difficult job to do without preparation. (D, p.56)

A. To see eye to eye
B. To get into hot water
C. To throw in at the deep end
D. To like a fish out of water

89.Make someone you have just met less nervous and more willing to talk. (D, p.56)

A. To see eye to eye
B. To break the ice
C. To throw in at the deep end
D. To like a fish out of water

90.Feel uncomfortable in an unfamiliar situation. (D, p.56)

A. To see eye to eye
B. To get on like a house on fire
C. To throw in at the deep end
D. To like a fish out of water

91.The starting salary of the successful ……. will be decided on the basis of qualifications and experience. (A, p.32)

A. employee
B. staff
C. applicant
D. interviewee

92.Our company has a …… for a graduate in
economics. (A, p.32) A. position
B. vacancy
C. job
D. opportunity
93.The interview panel will draw up a …….. of
only five candidates. (A, p.32)

A. shortlist
B. data
C. file
D. record



93.It is usual to ask your previous employer
for a ………(A, p.32)

A. reference
B. interview
C. covering letter
D. record

95.For high performers, a good financial …… is not all that matters. They need a challenge as well. (A, p.32)

A. support B. package C. packet
D. record

96.Which verb does not normally go with: an interview? ( B, p.32)

A. to apply
B. to carry out
C. to hold
D. to call for

97.Which verb does not normally go with:
applicants? ( B, p.32)

A. to interview
B. to reject
C. to advertise
D. to shortlist

98.Which verb does not normally go with: a post? ( B, p.32)

A. to appoint somebody to
B. to take up
C. to advertise
D. to shortlist

99.Which verb does not normally go with: a contract? ( B, p.32)

A. to sign
B. to terminate
C. to enter to
D. to work

100.Which verb does not normally go with:
one’s CV? ( B, p.32)

A. to fill up B. to update C. to send
D. to submit

101.Which verb does not normally go with: a salary? ( B, p.32)

A. to earn
B. to pay
C. to receive
D. to submit

102.Sometimes candidates will take a/an
……. before the interview to assess their
mental ability and reasoning skills? ( C, p.69)

A. probationary period
B. covering letter
C. application form
D. psychometric test

103.These days it is normal for successful candidates to have to work a/ an ……….. in a company.( C, p.69)

A. probationary period
B. curriculum vitae
C. interview panel
D. psychometric test

104.The problem is that people of this quality are very attractive to rival companies and are likely to be ……….( R, p.70)

A. headhunter B. headhunting C. headhunted D. headhunt

105.High performers are very keen to develop
their skills and their ……... (R, p.70)

A. jobs
B. curriculum vitae
C. financial packages
D. salaries

106.Offering time for regeneration is another crucial way for organisations to ……. high performers. (R, p.70)

A. keep B. retain C. hold
D. develop

107.The person in charge of the meeting. (B, p.73)

A. host
B. chairperson
C. participant
D. presenter



108.A lists of topics to be discussed. (B, p.73)

A. item
B. agenda
C. propose
D. action points
109.A lists of topics to be discussed. (B, p.73) A. item
B. agenda
C. propose
D. action points

110.Following complaints from customers, we need to discuss ideas for the …… code for all employees, as well as guidelines on personal appearance. (D, p.73)

A. job
B. attitude
C. dress
D. performing

111.Staff tend to be young so employee ……
is high. (D, p.73)

A. salary
B. expense
C. bonus
D. turnover

112.Staff receive sales ……. as an end-of –
year bonus. (D, p.73)

A. commission
B. vouchers
C. wage
D. income

113.Globalisation improves international
……… and understanding. (D. p.76)

A. communicating B. communication C. discussion
D. discussing

114.It’s essential to …….. with all regulations if you want the delivery to go through without problems. (F. p.78)

A. follow B. comply C. submit D. obey

115.If you would like to place ……………(F.
p.78)

A. an order, press one now.
B. insurance cover the shipment.
C. the delivery date, let us know as soon as possible.
D. a market survey before you make a
major investment

116.Let us know if you want us to arrange
……(F. p.78)

A. all regulation if you want the delivery to go through without problems.
B. insurance cover the shipment.
C. the delivery date, let us know as soon as possible.
D. a market survey before you make a
major investment.

117.We are trying to break into the Japanese
…….(F. p.78)

A. loyalty
B. regulation
C. market
D. need

118.All the people who buy a particular product or use a particular service. (C. p.78)

A. product
B. niche
C. commodity
D. thing

119.An official limit on the quantity of goods. (C. p.78)

A. tariff
B. quota
C. subsidy
D. ration

120.This market is the one of the most …….. consumer success stories of the past decade, promoted quietly in Britain. (R. p.79)
A. amazing
B. incredible
C. notable
D. remarkable
121.It is ironic, though, that fair trade, which was …….to reduce injustices of the world trade system, could itself become a victim of the WTO. (R. p.79)

A. built
B. designed
C. planned
D. drew



122.If you ……us a discount of 10%. We’ll
place a firm order. (A. p.80)

A. give
B. gave
C. had given
D. are giving

123.If we ……. an association of producers, we would get a better price for our coffee. (A. p.80)

A. joined
B. connected
C. linked
D. united

124.Money paid by a government or organisation to make a product cheaper to buy or produce. (A. p.36)

A. WTO
B. Subsidy
C. Quotas
D. Support

125.To sell product at a very low price in an export market. (A. p.36)

A. Dump
B. Subsidy
C. Quotas
D. Support

126.Organisation formed in 1995 to set rules on international trade. (A. p.36)

A. Trade
B. Fair
C. Regulations
D. WTO

127.……… trade is a system in which countries agree not to charge import taxes on certain goods they buy from each other. (A. p.36)

A. Fair
B. Trade
C. Market
D. Public

128.Open ……. ensure the free flow of goods, labor, etc. between countries. (A. p.36)

A. exports B. borders C. quotas D. imports

129.If you impose/ introduce them, you make trade more difficult. If you lift/ remove them, you make it easier. (A. p.36)

A. Regulations
B. Tariffs
C. Taxes
D. Restrictions

130.To remove government controls on a particular business activity. (A. p.36)

A. Deregulate B. Restriction C. Fair trade D. Subsidy

131.We have a policy of zero defects so we were surprised when shortly after the launch, we received complaints about the durability and …… of this product. (A. p.85)

A. reliability
B. dependability
C. trustworthiness
D. ability

132.As a result, they were able to correct the
fault and we ……… the product. (A. p.85)

A. repaired B. corrected C. modified
D. relaunched

133.After extensive tests, our engineers ….. a
fault(A. p.85)

A. recalled B. corrected C. modified D. identified

134.Quality control involves checking for
…….. before selling goods. (B, p.85)

A. faults
B. mistake
C. false
D. defect

135.During the inspection a number of serious
production …… were found. (B, p.85)

A. faults
B. defects
C. mistakes
D. flaws



136.We provide our customers with a ………
lasting 10 years. (B, p.85)

A. guarantee B. assurance C. security
D. certification

137.If there is a faulty product, we usually
offer customers ……… (B, p.85)

A. costs
B. compensation
C. reimbursement
D. return

138.We use a number of ……… to measure
quality.(B, p.85)

A. costs
B. compensation
C. inspection
D. minimum standard

139.A high price for something special.(F, p.86) (noun, para. 4)

A. premium
B. standard
C. high quality
D. minimum standard

140.The most important company of its type in the world.(F, p.86) (noun, paragraph. 1)

A. premium
B. subsidy
C. high quality
D. global leader

141.To sell products more cheaply.(F, p.86) (verb, paragraph. 1)

A. move down market
B. subsidy
C. low price
D. global leader

142.Measures of quality by which the processes of producing goods in factories are judged. (F, p.86) (noun, paragraph. 1)

A. prices
B. subsidy
C. move down market
D. standards

143.In the developed world, Miele’s strategy for ……… is to break almost all the rules. (F, p.87)

A. development
B. developing C. existence D. survival

144.The company also believes It can make its German …….. more competitive by changes in working practices. (F, p.87)

A. factories
B. plants
C. workshops
D. companies

145.He …… to review our quality procedures.
(A, p.88)

A. delayed B. give up C. avoided D. wanted
146.I …….. improving reliability. (A, p.88) A. understood
B. intended
C. attempted
D. recommended

147.He stopped ………. on the project after
three months because of ill-health. (C, p.88)

A. working
B. to work
C. to involve
D. involving

148.The sales assistant forgot …….. the
customer a discount. (C, p.88)

A. to give B. giving C. given D. give

149.Many business people agree that a good
…….. is just as important as the product itself.
(B, p.40)
A. after- sales service
B. warranty
C. routine check
D. inspection
150.Rigorous …… means that our standards
of service are always extremely high. (B, p.40)

A. warranty
B. monitoring
C. routine check
D. inspection



151.We can consistently offer top quality
products through continuous ……... (B, p.40)

A. warranty
B. monitoring
C. routine checks
D. inspections

152.We have decided to take legal action against CBT Electronics for breach of …….(B, p.40)

A. after- self service
B. monitoring
C. warranty
D. inspection

153.If you ……. a problem, you do something to make sure the problem no longer exists. (C, p.40)

A. solve
B. deal with
C. reduce
D. face

154.If you ……. a problem, you realise that it may happen and you are prepared for it. (C, p.40)

A. solve
B. anticipate
C. reduce
D. deal with

155.If you ……. a problem, you accept that it exits and that you have to do something about it. (C, p.40)

A. solve
B. deal with
C. reduce
D. face

156.If you ……. a problem, you pay no
attention to it.. (C, p.40)

A. solve
B. deal with
C. reduce
D. ignore

157.If you ……. a problem, you make it less
serious. (C, p.40)

A. solve
B. reduce
C. deal with
D. ignore

158.If you ……. a problem, you find an
answer to it. (C, p.40)

A. solve
B. deal with
C. reduce
D. anticipate

159.Many people say they just can’t afford
…… low quality products. (A, p.41)

A. producing B. to produce C. to buy
D. buying

160.If any of the goods are faulty, we promise
…… them at no extra cost. (A, p.41)

A. replacing B. to replace C. replace
D. to be replaced

161.We can’t launch our new model in
September as planned because we forgot
……. before the summer holiday . (B, p.41)

A. ordering B. to order C. order
D. to be ordered

162.Our company does nothing illegal. We are
very …..(B, p.93)

A. con artist
B. insider trading
C. law-abiding
D. trustworthy

163.He denied accepting ….. when he gave the contract to the most expensive supplier. B, p.93)

A. a bribe
B. a bonus
C. a commission
D. a slush fund

164.I admire our chairman. He’s a man of his word and is greatly respected for his …… (B, p.93)

A. secrecy B. integrity C. honesty D. trust



165.They fired him because he was …….. , he
informed the press that the company was using under-age workers in the factory. (B, p.93)

A. a whistleblower
B. a sweetener C. a fraudster D. a con artist

166.Their car looked so much like our new
model. We suspect ………(B, p.93)

A. a confidential agreement
B. a sweetener
C. a fraudster
D. an industrial espionage

167.Mobile phone ………are challenged to protect teenagers from online pornography.(L2-3, Reading, p.94)

A. makers
B. producers
C. operators
D. manufacturer

168.A few companies are, however, taking a lead because they believe it will ……… them a competitive edge. (L94, Reading, p.94)

A. make B. supply C. give
D. support

169.Companies in the oil and mining sector have been taking the issue of corporate
……….(E, p.95)

A. duty
B. task
C. responsibility
D. commission

170.Senior managers have been criticised for
……. decisions regarding payment to secure
contracts. (E, p.95)

A. debated
B. controversial
C. threatened
D. argument

171.The police are investigating our CEO for
allegedly receiving …… (A, p.44)

A. corruption
B. bribes

C. bonuses
D. commission

172.They operated a multimillion dollar …….. intended to corrupt government officials. (A, p.44)

A. compensations
B. slush fund C. bonuses D. bribes

173.Corruption so often makes the headlines that you could forget the majority of people are in fact decent …… citizens. (A, p.44)

A. integrity
B. law-abiding
C. secrecy
D. trustworthy

174.Which verb does not normally go with:
bribes? ( B, p.32)

A. to accept
B. to offer
C. to borrow
D. to pay

175.Which verb does not normally go with: a cover -up? ( B, p.32)

A. to be accused of
B. to be involved in
C. to be implicated in
D. to be employed by

176.Which verb does not normally go with:
fraud? ( B, p.32)

A. to make
B. to be guilty of
C. to admit
D. to deny

177.Which adjective does not normally go with: integrity? ( B, p.32)

A. complete
B. high
C. absolute
D. serious

178.Which noun does not normally go with:
ethical? ( B, p.32)

A. questions B. behaviour C. actions
D. espionage



179.Which verb does not normally go with:
illegal? ( B, p.32)

A. To become
B. To declare something
C. To make something
D. To change

180.Leadership is not ……. personality – that can just as well be a glib tongue.( C, p.101)

A. charismatic
B. decisive
C. magnetic
D. persuasive

181.Leadership is lifting a person’s vision to higher things, the raising of a person’s ……… to a higher standard. (C, p.101)

A. attitude
B. performance
C. position
D. ability

182.But a good leader who talks little when
his work is done, his ….. fulfilled, they will say, “we did it ourselves”.(C, p.101)

A. purpose
B. target
C. aim
D. responsibility

183.He was rather ……. – not the kind of person who plans what they say or do. (A, p.48)

A. thoughtless B. opportunistic C. aggressive
D. impulsive

184.His style of leadership was quite ….. . He was also so competitive and so eager to succeed that many of us often found him ruthless. (A, p.48)

A. aggressive
B. decisive
C. flexible
D. impulsive

185.If you want to get the top, you have to be
……. I mean be prepared to take risks and to try new ways of doing things. (A, p.48)

A. aggressive
B. decisive

C. flexible
D. adventurous

186.A relaxed and friendly situation without too many rules of correct behaviour. (E, p.109)

A. closeness
B. togetherness C. casualness D. informality

187.The lack of system in organisation where a group of people have power or control. (E, p.109)

A. powerfulness
B. bureaucracy
C. lack of hierarchy
D. democracy

188.The idea of a lone inventor who makes a
….. or has a sudden clever idea or brainwave
is maybe a little out of date today. (A, p.109)

A. discovery
B. patent
C. innovation
D. breakthrough

189.Sometimes during testing there is a …… when it becomes clear the design has a fault. (A, p.109)

A. defect B. mistake C. problem D. setback

190.The company will apply for a …….. for a design so that others can not copy it and steal the idea. (A, p.109)

A. patent
B. innovation C. revolution D. prototype

191.…….. growth – meaning growth from core businesses , excluding gains from acquisitions
– is at root of P&G’s transformation. (R,
p.110)

A. systematic
B. basic
C. principle
D. organic



192.In an attempt to encourage growth, some companies offer fat …… for innovation or hire stars from outside.(R, p.110)

A. bonuses B. salaries C. earnings D. wages

A. life-saving
B. revolutionary
C. ground-breaking
D. life-changing

200.Which verb does not normally go with:
ideas? ( B, p.53)








A. energy B. ground C. news

201.Which verb does not normally go with: a breakthrough? ( B, p.53)








A. patent B. clever C. new
D. smart

195.A …….. idea is extremely good. (A, p.52)

A. beneficial
B. clever
C. practical
D. brilliant

196.A …….. idea is extremely is very, very
stupid. (A, p.52)

A. wasteful B. annoying C. ridiculous D. silly

197.A …….. idea is sensible and likely to be
successful in a real situation. (A, p.52)

A. beneficial
B. clever
C. practical
D. brilliant

198.If an invention is ……., it uses too much
time, energy or money. (A, p.52)

A. wasteful
B. silly
C. ridiculous
D. pointless

199.An ………. idea, method or product is completely new and involves great changes. (A, p.52)

202.Which verb does not normally go with: an invention? ( B, p.53)

A. To register B. To compete C. To patent
D. To come up with

203.Which verb does not normally go with:
patent? ( B, p.53)

A. To apply for a
B. To get a
C. To issue a
D. To invent

204.Which verb does not normally go with:
innovation? ( B, p.53)

A. To encourage B. To stimulate C. To brainstorm D. To facilitate

205.The …….. competition in PCs is keeping prices relatively low. (A, p.56)
A. tough
B. strong
C. cut-throat
D. intense
206.Sonara reduced their prices so much that
they were accused of ……. competition. (A,
p.56)

A. aggressive
B. tough
C. unfair
D. intense



207.There will be …… competition for the
contract as the terms are excellent. (A, p.56)

A. strong B. tough C. deep
D. intense

208.Everybody knows that competition to win a stake in United telecommunications will be
……(A, p.56)

A. strong B. tough C. fierce
D. aggressive

209.European mobile phone manufacturers are under …… price competition from Korean companies. (A, p.56)

A. strong B. tough C. heavy D. fierce

210.Prices have gone down owing to ……
competition. (A, p.56)

A. strong B. unfair C. heavy D. deep

211.Alfitel and Deltelcom are engaged in a
……. battle for market share. (A, p.56)

A. cut-throat
B. strong
C. tough
D. intense

212.Brent & Kay have an …. advantage over their competitors because of their connections with the Board of Trade. (A, p.56)

A. aggressive
B. tough C. unfair D. intense

213.At this time of the year, all fruits growers
are involved in …….. activity. (A, p.56)

A. strong B. tough C. deep
D. intense

214.Deliveries were delayed owing to ……
storms in the north of the country. (A, p.56)

A. strong B. tough C. heavy
D. aggressive

215.A good leaders has to be able to make
…… decisions when necessary, and to make
them quickly. (A, p.56)

A. strong B. tough C. heavy D. fierce

216.The CEO says the …… pound is
responsible for the fall in exports. (A, p.56)

A. strong B. unfair C. heavy D. deep

217.If you opened a computer retail shop in our city, you would be …... ……. very strong competition. (B, p.56)

A. over against B. for against C. across to
D. across for

219.Local clothes manufacturers can no longer fight …… the competition from global brands. (B, p.56)

A. up
B. over
C. across
D. against

220.Some businesses are finding it difficult to
adapt ….. such a volatile market. (B, p.56)

A. to
B. over
C. across
D. for

221.If they invest in mobile phone technology,
they stand a good chance of catching …..
……. their competitors. (B, p.56)

A. up with
B. up over
C. up against
D. up across



222.Many corner shops were unable to cope
….. the competition from supermarkets and
had to close down. (B, p.56)

A. to
B. over
C. across
D. with

223.Lowering our prices would be a rather effective way of responding ….. the competition. (B, p.56)

A. up
B. over
C. across
D. to

224.As we already represent three major brands, Siemens probably …… offer us exclusive contract. (A, p.57)

A. won’t
B. will C. must D. can

225.I can’t believe there are so many complaints about our new range of biscuits. There …… be something wrong with one of the ingredients. (A, p.57)

A. should
B. will
C. must
D. can

226.The seating plan in our office has been
……… to accommodate new staff.

A. reorganizes B. reorganized C. reorganizing D. reorganize

227.Companies today are faced with the start
choice:…… or go under.

A. adapt
B. market
C. research
D. adopt

228.The …… is the part of profits of a company that is paid to shareholders for each share that they own.

A. recession
B. profit

C. dividend
D. stock
A. I received

229.Which verb does not normally go with: a profit? ( B, p.21)

A. to generate
B. to make
C. to do
D. to earn

230.Which verb does not normally go with:
recession? ( B, p.21)

A. to come out of
B. to pull something out of
C. to decrease
D. to plunge something into ( chìm vào)

231.The ……. is the part of profits of a company that is paid to shareholders for each share that they own. ( A, p.21)

A. stock
B. dividend
C. earning
D. revenue

232.The ……. per share are a company’s profits divided by the number of its shares ( A, p.21)

A. stock
B. dividend C. earning D. revenue

233.Money that a company, organisation or government receives from people. ( A, p.21)

A. profit
B. dividend C. earning D. revenue



2.2. Reading: Air rage
Air rage: Hành vi gây rối trên máy
bay
Subway (n) = underground = tube Carry-on baggage (n): hành lý hợp pháp được mang lên buồng máy bay
Coach class = Economy class (n):
hạng vé rẻ tiền
First- class ticket: Vé hạng nhất
Cabin- class: vé hạng hai Business class: Vé hạng hai, thường dành cho các doanh nhân Interminable delay: trì hoãn vô tận To coop up (v): giam giữ Sophitisticated (a); tinh vi
Optimal capacity: công suất tối ưu
Bureaucratic (a): quan liêu
Decentralised (a): phân quyền
Democratic (a): dân chủ
Market-driven (a): định hướng thị trường
Conservative (a): bảo thủ
Hierarchical (a): sắp xếp theo thứ
bậc
Progressive (a): tiến bộ
Reinforce = strengthen (v): củng cố,
tăng cường
Blazer (n): áo ngắn tay có biểu
tượng công ty
Ablolish = destroy (v)
Perk = perquisite: đặc quyền
Rigorous exam: kỳ thi khắt khe Accountability (n): trách nhiệm giải trình
4.1. Reading: Change in retailing
Department store = general store
(n): cửa hàng bách hóa
Counter-attack: cuộc phản công
Counter (prefix): ngược lại
Reinvent (v): làm mới, cải tạo Mounting competition: cạnh tranh không ngừng gia tăng
Retailer
Discounter (n): cửa hàng bán giá rẻ hơn bình thường
Novelty (n): tính mới lạ
Which of the groups of people: Buyers: clients, consumers, customers, shoppers.
Sellers: discounters, retailers, vendors.
Intermediaries: agents, wholesalers. Offer goods at reduced prices:
discounters

Sell directly to the public: discounters, retailers, vendors (người bán dạo)
Tax refund: trả lại tiền thuế Optimism (n): sự lạc quan Optimistic (a)
International division: bộ phận k/doanh ở nước ngoài
Offset (v) = compensate: bù đắp
Upmarket and style-conscious (a): ý
thức về mốt và sang trọng Consumer spending: chi tiêu của k/hàng
Nudity (n): sexy picture
Subliminal (a): tiềm thức
Point-of- sale (n): điểm bán hàng Mailshots (n): Gửi hàng quảng cáo qua bưu điện
Billboards/ hoardings: Biển quảng
cáo lớn trên đường đi
Poster (n): tranh quảng cáo Endorsement (n)= quảng cáo Commercials: Quảng cáo trên TV Exhibition (n): trưng bày, triển lãm LED (light-emitting diode): đi ốt phát sáng
Leaflet (n): tờ rơi
What makes Nike’s advertising tick? Superstar athelete: vận động viên nổi tiếng
Celebrity athelete endorsement: Quảng cáo vận động viên nổi tiếng Experiment (v): thử nghiệm
Copy with (v): đương đầu
Grab (v): tóm lấy, chiếm đoạt, thu
hút
A real eye opener: Sth. you surprise or did not know before
Figurative sense: nghĩa bóng
Literal sense: nghĩa đen
8.1. Vocabulary: The recruitment process
Shortlist (v): chọn danh sách sơ
tuyển
Assemble (v): thu thập, lắp ráp
Vacancy/ post (n): vị trí trống Candidate (n): ứng viên Curriculum vitae (CV)/ resume: sơ yếu lý lịch
Application form: đơn xin việc
Psychometric test: kiểm tra tâm lý
học
Covering letter: thư gửi với tài liệu
khác
Probationary period: thời gian tập sự



Motivated (a): hứng thú, có động cơ làm việc
Dedicated (a): cống hiến
Honest (a); thật thà Confident (a): tự tin Loyal (a): trung thành Adaptable (a): thích nghi Reliable (a): đáng tin cậy
Determined (a): cương quyết Resourceful (a): thao vát Proud (a): tự hào
Charismatic (a): uy tín
Meticulous (a): tỉ mỉ
Calibre (n): phẩm chất, năng lực high-calibre staff (n): nhân viên có năng lực cao
Competitive advantage/ edge: lợi thế cạnh tranh
Pep talk: lời động viên
Sheer force: sức thuyết phục hoàn toàn
Headhunt (v): săn đầu người
Productivity (n): hiệu quả
Inspiration (n): nguồn cảm hứng Empowerment (n): trao quyền, truyền tự tin
Motivating force (n): động lực thúc đẩy
Mentor (n): cố vấn giàu kinh
nghiệm
Fast- tracking (n) = high promotion:
thăng tiến nhanh
Open border
Dumping: bán phá giá
Laisser-faire: chính sách tự do kinh doanh
Liberalise (v): cho tự do kinh doanh
Deregulation: bãi bỏ quy định
Barriers: cản trở
Restrictions
Developing industries Strategic industries Quotas: hạn ngạch
Customs: hải quan, thuế nhập khẩu
Subsidise (v): bao cấp, trợ cấp
Regulation
Phase out (v): rút lui dần
Phase in (v) tiến hành từng bước
Break into (v): xâm nhập
Tackle poverty: giải quyết đói nghèo
Premium (n): tiền thưởng, lãi
Mean (n): sự cân bằng
Penny (Pence): tiền xu
Niche market: thị trường có giới hạn
Ironic (a): mỉa mai

Means of production: phương tiện sản xuất
10.1. Vocabulary: Quality control and customer service
Identified (a): nhận dạng
Modified (a): sửa đổi Failed (a): hỏng Launched (a): phát hành
Durability (n): tính lâu bền
Recalled
Reliability (n): độ tin cậy Consumer satisfaction questionnaire
Routine checks
Minimum standards
Compensation (n): đền bù
Guarantee
Monitoring
Inspection (n): sự kiểm tra Faults (n): khuyết điểm Tougher (a): bền bỉ, dẻo dai Renowed (a) nổi tiếng
Peer (n): người ngang hàng
Legendary (a): thần kỳ Simulate (v): tái tạo Pay off (v) có hiệu lực
Stand for (v): tượng trưng
Trustworthy (n): đáng tin cậy
Slush fun (n): quỹ đen
Insider trading (n): mua bán nội bộ
Whistleblower (n): người tố giác Law-abiding (a): Tuân thủ luật pháp Industrial espionage (n): tình báo công nghiệp
Secrecy (a): tính kín đáo
A cover up (n): lý do đưa ra để che
đậy
Disclosure (v): vạch trần
A con artist (n): kẻ chuyên lường
Bribe (n): của hối lộ, đút lót
Bribe (v): hối lộ
To accept/ take bribe: nhận hối lộ
Bribee = bribetaker (n): người nhận hối lộ
Briber (n): người đưa hối lộ
Bribery (n): sự hối lộ
Sweetener (n) sự hối lộ, món đút lót
Fraud (n): sự gian lận, người gian lận
A fraudster (n): người phạm tội lừa
đảo
No hiding place for the irresponsible business
Obesity = fatness (n): béo phệ
Pornography (n): sự khiêu dâm
Record (a): bội thu, thắng lợi
To sue sb. for sth. : kiện ai ra tòa về